This Girl Can 2017

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A recurring theme in my work is promoting women in sport, specifically adventure sport. This project was the start of that with the opportunity to script a promotional video to celebrate lots of adventurous sports that female students were involved with at The University of Sheffield. The hard work was rewarded when 2 years later it was selected for screening at Sheffield Adventure Film Festival. With a tight production schedule fitted around the teams university courses this was a great result!

This film tries to capture the essence of what is important about sports and why participating is all that matters. The events gave women the opportunity to try sports that they might never have heard of and so the aim of the film was to capture the feeling of enjoyment of a sport and trying to avoid making it about excellence. This is not about winners or losers it’s about that early morning feeling and getting back on the bike.

Filmed as a promotion for a week of events, run by the Sports Committee, in partnership with the official This Girl Can campaign in October 2017. Planned, filmed and edited in the 3 weeks running up to the start of the week being promoted this was a typical student project. As the station manager for Forge TV, I approached the Sheffield Students’ Union Sports Officer with the idea of creating a promotional video and from that point on it was all hands on deck. From finding locations and arranging transport to filming sports we had never thought to film before this was a very large learning curve for everyone involved. This film probably would have never got made anywhere other than Sheffield, it has a special atmosphere that makes this sort of concept possible.

Produced for Forge TV and Sport Sheffield.

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